More about Dana
With a disarming blend of authority and approachability, Dana Tomić Hughes is an accomplished interior designer turned visionary digital publisher and multi-hyphenate. She began Yellowtrace as a passion project, growing it into an eminent platform beloved by the global design fraternity.
Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights. Named among the “Top 200 True Global Influencers of the Design World” by AD Germany and recognised by Vogue Living as one of the most visionary female creatives on the planet, Dana's influence extends well beyond her native Australia.
Through her multi-faceted work as an editor, curator, creative director and keynote speaker, Dana empowers others to appreciate and engage with design in transformative ways. Her TEDx talk 🔗 "Design can change the way you see the world" challenges the prevailing rapid image culture, highlighting the importance of connecting with your values and learning to "see" design beyond the aesthetic.
Dana balances her seriousness about design with a relatable and down-to-earth persona. Her innate sense of humour, humility, and generosity make her a beloved design figure, fostering a warm connection with audiences worldwide.
About Yellowtrace
Established in 2010, Yellowtrace is Australia’s pre-eminent design destination for the A&D community.
Casting our finely tuned curatorial eye across a wide range of design disciplines, we focus on quality over quantity. In a world riddled with too much content and increasingly shorter attention spans, we pride ourselves on delivering nothing but the best.
Yellowtrace is consistently ranked among the Top 5 most-trusted professional resources by the global design elite, with our content reaching educated, affluent creative professionals who shape the built environment.
Principal Partner
In 2008, a small team with extensive building and architecture experience was working with architect Wendy Lewin on a project in Birchgrove when their search for a minimal window system led them to Switzerland and to Vitrocsa, the inventors of the modern minimalist window.
The team quickly recognised Vitrocsa’s potential in the Antipodean climate and after meeting with founder Eric Joray, a unique partnership was forged.
Soon after, Vitrocsa Australia - New Zealand was established, introducing the concept of the modern minimalist window to Oceania.
Extruding raw materials and sourcing glass locally, Vitrocsa is able to provide unrivalled service to Australia, New Zealand and the wider Oceania region.
Partner
Bankston is an Australian architectural hardware brand that treats the door handle as something worth obsessing over. It works with architects and studios like YSG, Civilian and Edition Office to design handles, levers, pulls and cabinetware, and the results have a way of becoming the detail people reach for and remember. Its work took Gold at both the 2026 Australian and European Design Awards.
Education Partners
Established in 1920, the University of Sydney School of Architecture, Design and Planning is a world leader in teaching and research across the built environment. Ranked first in Australia for Architecture and Built Environment, the school fosters critical and creative thinking across architecture, design, planning and urbanism through studio-based programs that engage with real-world projects throughout Sydney.
The University of Canberra runs Canberra's only industry-accredited built environment degrees, and ranks first in Australia for teaching quality in postgraduate Architecture and Building (Good Universities Guide 2026). The learning is hands-on, based in purpose-built workshops that include the country's first digital building transformation hub, so graduates leave with skills the industry actually asks for. Its degrees span architecture, interior architecture, landscape architecture and construction management.
QUT's School of Architecture and Built Environment ranks among the world's top 100 for architecture and built environment (QS World University Rankings by Subject 2026). Its studio-based programs are taught by practising architects and working researchers, and span architecture, interior design, landscape architecture, planning and construction management. Students cut their teeth on real briefs rather than hypotheticals, with sustainability and human-centred design running through the work.