More about Dana
With a disarming blend of authority and approachability, Dana Tomić Hughes is an accomplished interior designer turned visionary digital publisher and multi-hyphenate. She began Yellowtrace as a passion project, growing it into an eminent platform beloved by the global design fraternity.
Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights. Named among the “Top 200 True Global Influencers of the Design World” by AD Germany and recognised by Vogue Living as one of the most visionary female creatives on the planet, Dana's influence extends well beyond her native Australia.
Through her multi-faceted work as an editor, curator, creative director and keynote speaker, Dana empowers others to appreciate and engage with design in transformative ways. Her TEDx talk 🔗 "Design can change the way you see the world" challenges the prevailing rapid image culture, highlighting the importance of connecting with your values and learning to "see" design beyond the aesthetic.
Dana balances her seriousness about design with a relatable and down-to-earth persona. Her innate sense of humour, humility, and generosity make her a beloved design figure, fostering a warm connection with audiences worldwide.
About Yellowtrace
Established in 2010, Yellowtrace is Australia’s pre-eminent design destination for the A&D community.
Casting our finely tuned curatorial eye across a wide range of design disciplines, we focus on quality over quantity. In a world riddled with too much content and increasingly shorter attention spans, we pride ourselves on delivering nothing but the best.
Yellowtrace is consistently ranked among the Top 5 most-trusted professional resources by the global design elite, with our content reaching educated, affluent creative professionals who shape the built environment.
Principal Partners
Pioneering terrazzo design and manufacture in Australia, Fibonacci believes in a holistic, sustainable cycle, controlling their supply chain to include up-cycled natural stone, cement and inorganic pigments that are 100% recyclable.
The company's terrazzo tiles and slabs are designed to wear in rather than wear out, developing a patina over time that retains both beauty and function for years to come.
A long-time partner and friend of Yellowtrace, Fibonacci has become the terrazzo of choice for Australia's leading architects and designers.
A leading contemporary furniture retailer in Australia, Space Furniture has established the benchmark for design retailing since launching in Sydney in 1993.
Space has evolved into South-East Asia’s largest and most progressive retailer of contemporary furniture and lighting, with five purpose-built, architect-designed showrooms across Sydney, Melbourne, Brisbane, Singapore and Kuala Lumpur.
A long-time partner of Yellowtrace, Space represents quality and rigour through its curated collection of the world's finest contemporary furniture and lighting brands.
Supporting Partner
At the forefront of global woven carpet manufacturing for more than 230 years, Brintons brings spaces to life by creating breathtaking axminster and wilton carpets engineered to last. The British company's motto—"making the world a more beautiful place"—reflects their commitment to quality and craftsmanship from fleece to floor.
Education Partners
RMIT's School of Architecture and Urban Design is an acknowledged world leader in architecture, interior design, landscape architecture and urban design education. Home to Australia's oldest and longest-running interior design program—celebrating over 80 years since 1939—RMIT positions Melbourne's CBD as an urban laboratory for design exploration, with students learning in the award-winning Design Hub and collaborating with industry on projects that address the future of our built environment.
Established in 1920, the University of Sydney School of Architecture, Design and Planning is a world leader in teaching and research across the built environment. Ranked first in Australia for Architecture and Built Environment, the school fosters critical and creative thinking across architecture, design, planning and urbanism through studio-based programs that engage with real-world projects throughout Sydney.